I think that this sums it up. If we aren’t posting online on our personal websites, on social media (SoMe) or on a work website then we are missing out on contact points with over a third of the population. Our role has to grow larger than treating the patient that walks in the door with a referral. We, as a profession, have to go out there and educate the public, medical doctors, podiatrists, dentists, laborers, plumbers, and at times other therapists.
We don’t get to sit in our offices anymore and wait for patients to come to us, but we have to go out and educate!
How are you establishing a presence in your community, your workplace and your profession?
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