Do we see a problem with this picture?
How far do we have to go still in order to educate the public?
When people think back pain, they don’t think of physical therapists. When people think concussion, they don’t know where to turn.
As a professional, I do all that I can to educate the public, but in the end still have to apologize for our profession’s apathy.
We have no brand…better yet we have a brand, but not a consistent one.
I believe it was Therapy Insiders that did an episode of asking people on the street what they thought of when they heard the term physical therapy. Our roles in the SNF and acute care hospitals seem to be cemented in people’s mind because these answers were given, but we weren’t the first ones thought of for pain or back pain.
We have to do a better job folks. Get out there and educate the public on SoMe, in person, small groups or online. Every little bit helps. Let’s hope that if this same survey were done again in a year that the number would be far less.